Wednesday, July 31, 2024
Masterclass
Venue: Malvern Town Hall – Banquet Hall, 1251 High St, Malvern, Victoria, Australia
Topic: Developing a meaningful brand for your mainstreet
The Masterclass ticket includes afternoon lunch.
#
session
speaker(s)
time
01
Registration. Arrival. Light lunch
1:00pm
02
Masterclass – Developing a meaningful brand for your mainstreet
For many main streets, their brand is a logo and colours. However, to be truly effective inconnecting with locals, traders, customers and visitors, it’s vital to understand where you fit in the market, how you are perceived, and know where you’re going and how to get there.
Steve de Niese, creative director and founder of Assemblo, will take you through an in-depth, practical workshop where you will learn how to express your purpose and vision, develop a clear roadmap for the future, establish a meaningful connection with your audience, and create a blueprint for how to communicate consistently and authentically.
Steve de Niese, Assemblo
1:30pm - 4:30pm
03
Break / all conference delegates arrive
4:30pm
04
Welcome drinks for all conference delegates
Venue: The Osborne Rooftop & Bar
119 Commercial Rd, South Yarra
6:00pm - 9:00pm
Thursday, August 1, 2024
Conference
Venue: Malvern Town Hall, 1251 High St, Malvern Victoria, Australia
Theme: Creating Tomorrow’s Destinations
Subthemes: Placemaking & Urban Design, Governance, Night Time Economy, Best Practice
MCs: Joyce Watts (morning), Samantha Choudhary (afternoon)
The Conference ticket includes pre-conference welcome drinks, morning tea, lunch, afternoon tea, and a post-conference networking event.
#
session
speaker(s)
time
01
Registration. Arrival tea and coffee.
8:30am - 9:00am
02
Introductions
MC, Mainstreet Australia President, Mayor of Stonnington
9:00am - 9:15am
03
Keynote 1 - AI Horizons: Shaping the future of living and working in an artificial intelligence world
Steve Sammartino, Futurist
9:15am -10:00am
04
Keynote 2 - Placemaking, people and connection: The importance of creating strong relationships between people and their communities
Roxanne Haines, Principal Strategic Placemaker, Eke Panuku Development Auckland
10:00am - 10:40am
05
Morning tea
10:40 am - 11:10am
06
Keynote 3 - Main street mastery: Best practices and Success Stories from the United Kingdom
Ojay McDonald, Chief Executive Officer Association of Town & City Management
11:10am - 11:40am
07
Panel 1 - Reinventing Main Streets: Embracing sustainable practices, the circular economy and preloved shopping experiences
Inger Boerema, Circular Economy Lead, City of Stonnington
Louise Grimmer, Senior Lecturer Retail Marketing, University of Tasmania
Ojay McDonald, CEO Association of Town & City Management
Jacob Miller, Senior Manager, Uniting Op Shops
Facilitator: Georgina Pikoulas, President Mainstreet Australia
11:40am - 12:20pm
08
Lunch
12:20pm -1:20pm
09
Panel 2 - Navigating the governance maze for effective main street management strategies
Phil Butler, Sector Lead – Not for Profit, Australian Institute of Company Directors
Rania Fayad, Founder & CEO, Yellow Round Table
Marcus Spiller, Principal & Partner, SGS Economics & Planning
Facilitator: Elizabeth Joldeski, Executive Officer Mainstreet Australia
1:20pm - 2:00pm
10
Keynote 4 - After Dark: Best practice management and governance for night time economies
Anna Edwards, Director, Ingenium Research
2:00pm - 2:45pm
11
Afternoon tea
2:45pm - 3:15pm
12
Keynote 5 - Retail Renaissance: Why being fearless is the key to creating main street success
Peter Alexander
3:15pm - 4:00pm
13
Local Walking Tour, High Street Malvern, OR
Local Walking Tour, Glenferrie Road, OR
In Conversation with Amanda McEvoy, Executive Officer Launceston Central: The Launceston Lounge - Reinventing Vacant Main Street Spaces to build Community Connection
4:00pm - 5:00pm
14
Post-conference networking
Venue: Upper Foyer, Malvern Town Hall
1251 High St, Malvern
5:00pm - 8:00pm
Friday, August 2, 2024
Exclusive Chapel Street Walking Tour
All tickets (except for Masterclass only ticket holders) include the option to attend the Day 3 local Main Street Tours.
Chapel Street is one of Melbourne’s most iconic destinations, famous for its abundance of vibrant and diverse retail, dining and entertainment offerings. Join us as we take a tour of this iconic main street, discover how this street began and how it evolved into the icon it is today. Hear about the Chapel Street Transformation Project that will develop a Masterplan for Chapel and the learnings and lessons we have gained from that project so far.
Topics covered are:
- The evolution of Chapel Street into an iconic commercial precinct
- Our Place Lead Economic Development approach to supporting and delivering in this commercial Centre
- Visit some of the capital works and placemaking projects that are already transforming this precinct and increasing visitation.
- Visit the iconic Prahran Market and enjoy morning tea
- Take a guided walk along Chapel Street hosted by the Chapel Street Precinct Association and discover what they have planned in 2024 and 25.
- Hear about the Chapel Street Transformation Project and the resulting MasterPlan that will transform Chapel Street in the future and
- Take a moment with colleagues to enjoy the rooftop view over Melbourne’s longest shopping street.
Starting time: 9am registration for a 9.15am start
Starting location: PMI Victoria History Library, 39 St Edmonds Road, Prahran (4 mins walk from Prahran Station). Nearest parking is at Prahran Square (2 mins walk)
Tour ends: 1.30pm
